Articles
Notes for doctors who are building the practice
What the licence actually requires, what a clinic costs to open, and where the patients come from once it is. Written from the accounts we run, with the source for every rule linked so you can check it.
Licensing and compliance
The 9 Ahpra advertising guidelines easiest to break by accident
Have you ever liked a patient's review? Under Ahpra's 2025 rules for cosmetic clinics, that can count as a testimonial. Here are nine easy slips.
I gave an AI the entire advertising regulation and it changed one word
A pico laser at $48 is on page one of Google breaking none of the advertising rules. I gave the same rules to an AI and asked for the same ad. Here is what came back, and the ad I would run instead.
Why these exist
We write about what we can measure.
Every article here comes out of running real clinic accounts, and every claim about a rule, a fee or a licence links to the body that set it. Where we do not know, the article says so instead of guessing.
I measure growth in real enquiries and clinic revenue, not traffic, clicks or click-through rates.
Counted
- Enquiries
- Booked patients
- Revenue